Building a New Website – Much Like Building a Team

April 18, 2011

I am in the process of preparing to launch a new website.  The process I experienced was much like going through the Tuckman’s stages of Group Development model.  Although I did not work with the IT people face-to-face, we definitely went through some stages.

Forming – this is the initial stage.  Everyone is excited to get started, we set goals and timelines.

Storming – at this stage there is a little friction as conflicting ideas emerge and generally a breakdown in communication (mostly me misunderstanding what I needed to do).

Norming – we persevered and things settled down and we are meeting our objectives.  In fact I am starting to understand the inside workings of a website.

Performing – we are almost ready to launch.  Requests are met with enthusiasm and there is a flow now to our communication.

I would like to take this opportunity to say a big THANK YOU to Lisa Chang and her team at Yenius Interactive Marketing for their patience, guidance and knowledge over the past month.  I have learned a great deal and even though I work alone, I felt part of a team.


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